Stockholm International School Branding
The Stockholm International School is an independent primary through secondary school in Sweden with a globally recognised academic programme. Founded in 1951, SIS is an international day school in the heart of Stockholm that challenges and inspires students from over 60 countries.
I was commissioned to brand the school which included updating the logo, creating a brand toolkit, and developing a subbrand for the mascot, Oggi, as well as the house system. It also included a complete overhaul of the website as well as extensive photography.
Winner: 2021 CASE Circle of Excellence
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BRONZE Marketing | Branding Programs | Branding (Department or Subunit)
Winner: 2020 UCDA Awards of Excellence
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EXCELLENCE for Best Redesign: Stockholm International School Branding
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HONORABLE MENTIONS for the following:
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Identity Program - Logo: SIS House System
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Identity Program - Logo: SIS Owl Mascot
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Identity Program - Brand Manual: SIS House System Guidelines
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Identity Program - Brand Manual: SIS Master Brand Guidelines
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Identity Program - Brand Manual: SIS Owl Mascot Guidelines
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Oggi, the SIS Mascot
The mascot for SIS is Oggi the Owl: a magnificent bird that symbolises wisdom and learning. The SIS mascot embodies and amplifies our school spirit and builds community. Oggi is a friendly, curious, welcoming, and strong creature.
The SIS house system is comprised of four units: Earth, Fire, Air and Water.
The system is a wonderful storytelling opportunity that grounds Stockholm International School in the geographic environment of Sweden. The four houses represent varied scenes — acting as a wonderful metaphor for the diversity that is present in the SIS community. The four differing landscape forms one amazing country — just like the differing houses form one amazing school.
Video
Video used for the launch of the house system. It shows Oggi, the SIS mascot owl flying through a beautiful scene that represents the four houses: Earth, Fire, Air and Water.
